Surge pricing; how urgent is your new business?

If you think that our competitor’s new business service is too expensive, then simply buy the less-expensive alternative.

If enough agencies follow this, the inflated price will eventually come down.

You might argue that the big agency networks will keep the price of The Advertist’s competitors’ product unreasonably high, but there’s far more small and medium sized agencies in the UK than there are big agency networks.

This is a simple demonstration of the mechanics of supply and demand.

The Law of DEMAND states that when prices rise, demand typically falls (other things being equal).

However the Law of SUPPLY states that when prices rise, quantity supply goes up as more sellers enter the market.

And this last point has been observed in the agency new business market too.

While our main competitor has refused to offer lower prices and practices ‘surge’ pricing to make sure that no-one knows what the other agencies are paying, this has allowed other less scrupulous suppliers to enter the market on the hunt for a quick profit.

Suppliers with no actual care for anything except selling poor quality data for premium price, on the strength of a fancy web site, full of great buzzwords and psychological triggers and colours to mislead you.

So many times this year, I have had new clients come to me saying that they unsuccessfully tried one of the new AI-powered, or CRM-driven show-and-tell data miners who pledge to give you emails based on pure guesswork and mobile phone numbers that contravene GDPR rules - putting you and your agency in jeopardy without a care for your business.

These suppliers are in it for a one-time deal with you.

This, then puts the pressure on us to help out because, having lost a ton of money on these services, there’s precious little left to switch horses mid-stream.

Because they also know that the other lot will never negotiate on price.

But you still need new business, right?

We’ve got a different perspective on this topic.

One that we hope you’ll appreciate in this time of economic uncertainty.

If enough agencies enter the market at a lower price point, the overall wholesale price of new business data services will eventually equalize at a lower price.

We will take your precious little new business budget, and convert it into actionable data that you can build a new business campaign on.

• We will keep you posted on new people moves based on not just LinkedIn updates (people only tend to update their profile once they’ve had the job for a month or so), but also on trade portal updates and news. And these are all marketing, PR, digital, procurement and c-suite appointments – people you need to reach in order to grow your agency.

• We will keep you up to date with agency new business-related news from 24 sectors.

• We will provide you the very latest sector reports, sales data, competitor information and talking points for all the lead news features.

• We will supply you with all the latest tenders for advertising, PR and digital marketing-related services.

• We will allow you to track M&A activity and PE funding that gets you to the front of the line with new heavily-funded startups, MBOs and spin-outs.

• And we will give you instant customer service so that you can be assured you get the most accurate data all day, every day.

• We even offer bespoke project work for some clients!

When it comes to your agency’s new business budget – here’s our law of supply and demand: 

You demand amazing agency new business services

We supply them, for your 'precious little' budget year in, year out.

Give us a call (0203 356 3717) or email or DM us through LinkedIn.

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