If you don’t know where you started, how will you know how far you’ve come?

•  30,000 agencies

• Specialisms geographically connected to education

• Emergence of the nano-agency

• And yet so many of them use the same words to describe themselves.

 Rule #1 of orienteering

Know where you came from, how you got here and where you’re going to.

If you don’t know where you started, how will you know how far you’ve come?

I was taught this about 25 years ago, not scaling a mountain, or being dropped into a strange forest to find my way out.

But at a management course.

It stuck with me because it made sense.

Making sense of your surroundings is how you navigate life and business. If you know how your business works, you’ll be a better person.

In our ever-shifting world – the creative communications world, of advertising, PR, design, branding and digital media, there is no unbiased survey of the sector.

And yet the UK government has identified Creative Communications as one of the 8 most important keys to the country’s economic fortunes.

How can it be so valuable and yet, we know so little about it?

That’s all about to change.

Tom Salmon recently appeared on The Fuel Podcast to discuss the findings of a ground-breaking piece of research that his new company Agency by Agency has published on the ecosystem that we all live and work in.

Not only has he been able to map the size, scale and value of the sector, but he’s noticed some incredible new insights about how it works.

And the rule of orienteering also applies to your own new business.

If you use the same words to identify your agency as your competitors do, then you won’t create stand-out.

In new business, you need to know who you are, how you got there, where you’re going and how you’re going to get there.

And here’s where it gets practical:
If you want to win new business, you can’t sound like everyone else.

To create cut-through, you need clarity; about your position, your journey, and your direction.

That’s where The Advertist comes in. Paired with the insights from The Fuel Podcast, it’s your new business compass, helping you navigate towards your goals faster, smarter, and with purpose.

Know where you came from

We have a one-month special offer: Get a full year’s subscription to the UK’s most comprehensive and effective new business development platform for the same price as our original 2014 launch price – Just £1300 for as many colleagues as you want.

 That’s where we came from – can we help you on your journey?

If you haven’t already tried it, take a free 2-day trial to test it for yourself.

Don’t just take my word for it.

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